Free from 2 pieces · 2–5 days · Pay when it arrives
FjejKa
Back view of a model in an oversize FjejKa piece against a warm plaster wall

// EDITION 01 · ROOTS

YAZ · the free one

ROOTS,
REWORKED.

Tifinagh letters, Amazigh symbols, zellige lines. Printed in Lmghrib.

2–5 days · Cash on delivery · Free from 2 pieces

What it means

EDITION 01 / 50

Upcoming

ROOTS

DROP 01 · 01.12.2026 · Casablanca

50 pieces per design. No restock.

Free delivery from 2 pieces. Pay at the door. Yaz, the free one. Azul, hello. Tifinagh, our alphabet. Adrar, mountain. Souss, Rif, Atlas, Tiznit, Agadir. Yennayer 2977. Made in Morocco.

// DROP 01 · ROOTS

LIMITED SERIES. NO RESTOCK.

Each design runs once.

50 pieces per design. No restock.

TeesHoodiesCapsShop all ↗

YENNAYER · Amazigh New Year

YENNAYER 2977

Happy (Amazigh) New Year.

  1. 01 Order online
  2. 02 Confirm on WhatsApp
  3. 03 Pay at the door

2–5 days · Free from 2 pieces

Bundles

  • Hoodie + tee · 649 DH
  • Tee + cap · 429 DH

Bundle prices apply automatically in your bag. Free delivery from 2 pieces.

// FOUR LINES, ONE STORY

Heritage collections

Tifinagh, zellige, Yaz and the Atlas.

Sand tee with the Roots, Reworked lockup, laid flat on lime plaster

Tifinagh

Tifinagh

The Amazigh alphabet, set in clean type. Every letter checked.

Hoodie with an 8-point zellige star printed on the back

Zellige

Zellige

Geometry from Moroccan tilework, redrawn as modern lines.

Sand tee with the Yaz symbol over a terracotta wall

Yaz

Yaz

One letter, a whole identity. ⵣ is the heart of the word Amazigh.

Hoodie with mountain lines, worn on a rooftop with the Atlas in the distance

Adrar

Atlas

From Souss to the Rif, through the Atlas: the land the letters come from.

// WHAT IT MEANS

EVERY LETTER HAS A MEANING

Every letter on a piece is explained.

YAZ

Yaz — The Free One

The Tifinagh letter "z", the central letter of the word Amazigh. It's widely used as the symbol of Amazigh identity, often read as "the free one".

TIFINAGH

Tifinagh — Our Alphabet

The alphabet used to write Tamazight. Morocco uses the neo-Tifinagh standardised by IRCAM. We set every word in IRCAM letterforms.

ZELLIGE

The 8-Point Zellige Star

The 8-point star, built from two overlapping squares, is a classic motif of Moroccan zellige tilework. It's the star in our logo. We draw our own geometry; we never copy a craftsman's panel.

See all meanings

WEAR THE ROOTS

Model in an Atlantic-blue hoodie beside a carved cedar door
Tote with the FjejKa print in an ochre médina alley
Back view of the Yennayer hoodie on a Casablanca rooftop at dusk
Kol 7arf 3ndo m3na ✦ Machi souvenir, hadi hwiya ✦ Zellige f l7it, zellige 3la sder ✦
Kol 7arf 3ndo m3na ✦ Machi souvenir, hadi hwiya ✦ Zellige f l7it, zellige 3la sder ✦
Kol 7arf 3ndo m3na ✦ Machi souvenir, hadi hwiya ✦ Zellige f l7it, zellige 3la sder ✦
Kol 7arf 3ndo m3na ✦ Machi souvenir, hadi hwiya ✦ Zellige f l7it, zellige 3la sder ✦

First on every drop. Direct f WhatsApp.

Join the crew — first on every drop, direct f WhatsApp.

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Diaspora? Notify me

We only deliver in Morocco for now. Have it delivered to family in Morocco, or leave your number and country, and we'll message you if we open delivery to Europe.